The books
There are currently 2 CARE Principles books, who knows what else is coming!
“Leadership Playbook”
Published in October 2024!
My latest book is a playbook!
It’s more than just a guide—it’s a practical, action-oriented tool designed to help you implement CARE strategies step by step. “The CARE Principles – Leadership Playbook” is designed to be your go-to resource for leading diverse, multigenerational teams.
Packed with practical tips, exercises and real-life stories, it’s designed to make leadership both effective and meaningful. The easy steps help you engage and elevate your team’s performance. As Isabel puts it, “The time for new leadership action is now.”
“Does Your Brand CARE?”
International Bestseller, published in 2021
This book is essential reading for anyone looking to build a brand that contributes to a better world. Isabel Verstraete introduces the CARE Principles—Collaboration, Agility, Reliability, and Empathy—as the key Principles to helping companies stay relevant and responsible in today’s rapidly changing environment.
With inspiring case studies from startups to multinationals, Isabel shows that every organization can make a meaningful impact. The book is an international success and currently in its 4th edition.
Both books are published by Lannoo Campus.
Why leaders are raving about this game-changing book
Great performance is a result of great care. Thank you for your courageous leadership and showing the way again, Isabel! Let’s play!
Anouk Lagae, Co-Founding Mother of Muchin.
Isabel provides a new, exciting and proven way of how to get all layers and generations in your organization engaged and empowered. It makes your organization and the world a better place—it is our place to be!
Henry Robben, Professor of Marketing at Nyenrode Business University.
Isabel, thank you for reshaping our understanding of leadership in this era of transition. Your principles remind us that care is not just a value, but the foundation for meaningful and sustainable growth.
Marie Thiers, CEO & Benoit Filliers, Distillery Director Filliers Distillery.
CARE is the core of each future proof organization; Collaboration is far more powerful than competition. Reliability & Empathy are the new gold in this fast changing, Agile world.
Jim Lippens, Founder Happiness At Work Experience.
With The Care Principles, Isabel provides a compelling and highly actionable research-backed map that modern organizations of all sizes can use to foster deeper engagement with their key audiences and stakeholders. As forward-looking companies seek to share ever more compelling and authentic stories, genuine care for their employees and our world will become non-negotiable. Verstraete provides a perspective on how this can be achieved. In my mind, there’s never been anything more needed.
Tom Briggs, founder: epigraph.
Inspirerende handleiding voor merken die zich opnieuw willen of moeten uitvinden, en voor ieder merk dat in deze tijd in beweging is.
Caroline van Turennout, Directeur Marketing & e-Commerce Zeeman.
As technology investors at Fortino, we look for companies that are prepared for the future. The Care Principles are 4 shifts in attitude in the way to do business that helps companies become future-proof. Collaboration – agility – reliability, and empathy are pillars of a framework which enables sustainable business results.
Duco Sickinghe, Managing Partner Fortino Capital.
This is a very inspiring and to-the-point book! A must-read for marketers and anyone interested in brands.
Cedric Donck, internet investor and keynote speaker.
You can order the books here to start your CARE growth transformation.
Belgian orders:
Order the books here if you live in Belgium
Dutch orders:
Order the book here if you live in the Netherlands
International orders: