About

Hi, I’m Isabel

Welcome to my world, where care isn’t just a buzzword—for me, it’s the core of sustainable success! I’ve spent years helping companies across Europe thrive by balancing Profit, People, and the Planet. Three powerful P’s. But oddly enough, when organizations think of a P, it’s often “profit, profit, profit.”

I kid you not when I say that profit and care aren’t opposites—they’re partners in crime.

I developed the CARE Principles to inspire a movement where every organization takes responsibility, no matter how small the step.

Sustainable growth starts with care, and I’m here to help and support you achieve that.

I promise you that I’ll do my utmost to bring clarity, insight and optimism to your transformational journey.

Together, we’ll transform your organization with care and clarity and see the positive changes and growth of your unique CARE journey.

I am ready to become your biggest supporter, are you ready to choose to care?

Since 2011 I run my own strategic agency from Antwerp and I support – often with the help of other experts – an (inter)national list of game-changer brands like:

FujiFilm, KitchenAid, Zalando, Sephora, Zeeman, Lee Cooper, Group Jansen, Priva, Albert Heijn, Antwerp city, bpost bank, Nectarist, Lotus Bakeries, Ter Beke, Wonky Food, HRD Antwerp, Radio 1, bpost, The Netherlands Bach Society, Canvas, Sofie Dumont, Middelheim Museum, Deceuninck, ING bank, Febelfin, L’Oréal, Visit Antwerpen, House of HR, The Rubens House, Letterenhuis, Filliers Distillery and many more.

I not only work as a growth strategist, I am also an author, podcast host and keynote speaker.