Books by Isabel Verstraete, CARE Principles Leadership Series
Read. Rethink. Lead with CARE.
Better performance starts with how we care for people, build brands and lead. My two books bring The CARE Principles® to life through practical tools, fresh perspectives and real business stories.
The CARE Principles Leadership Playbook
20 steps to engage diverse and multigenerational teams
Turn CARE into everyday leadership action. Practical exercises, tips and real stories help you build trust, strengthen collaboration and improve team performance.
Does Your Brand Care?
Building a better world with the CARE Principles
Discover how Collaboration, Agility, Reliability and Empathy help businesses stay relevant. Stories from start-ups to global brands show what happens when companies act on what they care about.
Bring CARE into your business.
Find inspiration. Put it into practice. Start with a book.
Why leaders are raving about this game-changing book
Great performance is a result of great care. Thank you for your courageous leadership and showing the way again, Isabel! Let’s play!
Anouk Lagae, Co-Founding Mother of Muchin.
Isabel provides a new, exciting and proven way of how to get all layers and generations in your organization engaged and empowered. It makes your organization and the world a better place—it is our place to be!
Henry Robben, Professor of Marketing at Nyenrode Business University.
Isabel, thank you for reshaping our understanding of leadership in this era of transition. Your principles remind us that care is not just a value, but the foundation for meaningful and sustainable growth.
Marie Thiers, CEO & Benoit Filliers, Distillery Director Filliers Distillery.
CARE is the core of each future proof organization; Collaboration is far more powerful than competition. Reliability & Empathy are the new gold in this fast changing, Agile world.
Jim Lippens, Founder Happiness At Work Experience.
With The Care Principles, Isabel provides a compelling and highly actionable research-backed map that modern organizations of all sizes can use to foster deeper engagement with their key audiences and stakeholders. As forward-looking companies seek to share ever more compelling and authentic stories, genuine care for their employees and our world will become non-negotiable. Verstraete provides a perspective on how this can be achieved. In my mind, there’s never been anything more needed.
Tom Briggs, founder: epigraph.
Inspirerende handleiding voor merken die zich opnieuw willen of moeten uitvinden, en voor ieder merk dat in deze tijd in beweging is.
Caroline van Turennout, Directeur Marketing & e-Commerce Zeeman.
As technology investors at Fortino, we look for companies that are prepared for the future. The Care Principles are 4 shifts in attitude in the way to do business that helps companies become future-proof. Collaboration – agility – reliability, and empathy are pillars of a framework which enables sustainable business results.
Duco Sickinghe, Managing Partner Fortino Capital.
This is a very inspiring and to-the-point book! A must-read for marketers and anyone interested in brands.
Cedric Donck, internet investor and keynote speaker.