About

Founder of The CARE Principles® — helping people & brands go through transitions with self-confidence, joy, and a clear vision.

Hi, I’m Isabel — and welcome to my world, where CARE isn’t a buzzword.
It’s a mindset.
It’s the foundation for how we lead, grow, and stay human in a fast-changing world.

We live in times of constant transition — where technology moves faster than people, burnout feels normal, and the need for connection has never been greater.
I believe the answer isn’t working harder, but leading differently.

That’s why I created The CARE Principles®, a strategic leadership framework built on four pillars: Collaboration, Agility, Reliability, and Empathy.
It’s my way of helping leaders and organizations grow through transition — not by losing themselves, but by rediscovering what truly matters.

My Purpose

To help people and brands navigate transitions with self-confidence, joy, and a clear vision.
Because when leaders feel supported, they lead with purpose.
When teams feel trusted, they collaborate with energy.
And when organizations put people before process, they unlock performance that lasts.

My Story

For years, I guided companies across Europe — from global corporations to family-owned businesses — helping them grow through brand repositioning and new product development.
But while I was shaping brands, I began to notice something essential:
the real transformation wasn’t just happening in the marketplace — it needed to happen within the people leading the change.

In 2020, while developing my CARE methodology, this realization became my own turning point.
I understood that before you can transform a company, you must first guide and train the leaders who lead it.
They are the ones navigating uncertainty, managing pressure, and trying to stay human while steering others through transition.

That’s why I shifted my focus — from repositioning brands to training leaders to learn new leadership skills.
Because when leaders know how to flow through change with confidence, clarity, and empathy, everything else follows.

That is the essence of CARE.
It’s not the opposite of performance — it’s the foundation of it.

I’ve seen this first-hand through mentoring programs, leadership workshops, keynotes, and guest lectures at universities.
Every time a leader dares to care, something shifts — first within themselves, then in their culture, their mindset, and ultimately, in their results.

My Promise to You

If you choose to work with me, I’ll help you lead with clarity, empathy, and confidence.
Together, we’ll turn complexity into focus, disconnection into collaboration, and pressure into purpose.

Because sustainable success doesn’t come from pushing harder — it comes from leading with CARE.

Are you ready to DARE to CARE?
Book a Call with Isabel

Happy and proud, these brands trust my strategic services:

Ageas, SoftwareOne, FujiFilm, KitchenAid, Zalando, Sephora, Zeeman, Lee Cooper, Group Jansen, Priva, Albert Heijn, Antwerp city, bpost bank, Nectarist, Lotus Bakeries, Ter Beke, Wonky Food, HRD Antwerp, Radio 1, bpost, The Netherlands Bach Society, Canvas, Sofie Dumont, Middelheim Museum, Deceuninck, ING bank, Febelfin, L’Oréal, Visit Antwerpen, House of HR, The Rubens House, Letterenhuis, Filliers Distillery, the City of Antwerp and many more.

PS: I not only work as a strategic partner for people and brands in transition, I am also an author, podcast host, university guest lecturer, and keynote speaker.