About
Hi, I’m Isabel
Welcome to my world, where CARE isn’t just a buzzword—for me, it’s the core of sustainable success!
In a world that often feels disconnected, where technology outpaces humanity and burnout has become the norm, it’s time to lead differently.
Therefore I dream of a Purpose that unites a Coalition of the Caring. This is a global movement driven by one simple but radical belief: we grow through care.
I am here to champion a more human-focused leadership — one rooted in connection, compassion, and conscious impact.
I dream of a future where individuals and organizations thrive not despite their humanity, but because of it.
Join me in building that future.
Together, we are the Coalition of the Caring.
My vision and ambition is to help leaders put people before process, and where growth is no longer realized at the cost of People and the Planet.
In this future, technology supports humanity, not replaces it. Stress is replaced by support. Burnout by belonging.
The Purpose I dream of is to create a Coalition of the Caring. A movement that exists to inspire, connect, and empower those who believe that care is not the opposite of performance — it’s the foundation of it.
One by one, we are building a global movement of conscious leaders, organizations, and changemakers who believe:
real impact comes from care.
I offer strategic transformations in People, Product, and Brand Strategies.
I’ve spent years helping companies across Europe thrive by balancing Profit, People, and the Planet. Three powerful P’s. But oddly enough, when organizations think of a P, it’s often “profit, profit, profit.”
I kid you not when I say that profit and CARE aren’t opposites—they’re partners in crime.
I developed the CARE Principles to inspire a movement where every organization takes responsibility, no matter how small the step.
Sustainable growth starts with CARE, and I’m here to help and support you achieve that.
I promise you that I’ll do my utmost to bring clarity, insights and optimism to your transformational journey.
Together, we’ll transform your organization with care, clarity and purpose so you can see the positive changes and growth of your unique CARE journey.
I am ready to help you grow your organization, are you ready to dare to CARE?
Since 2011 I run my own strategic agency from Antwerp and I transform – often with the help of other experts – an (inter)national list of game-changer brands like:
FujiFilm, KitchenAid, Zalando, Sephora, Zeeman, Lee Cooper, Group Jansen, Priva, Albert Heijn, Antwerp city, bpost bank, Nectarist, Lotus Bakeries, Ter Beke, Wonky Food, HRD Antwerp, Radio 1, bpost, The Netherlands Bach Society, Canvas, Sofie Dumont, Middelheim Museum, Deceuninck, ING bank, Febelfin, L’Oréal, Visit Antwerpen, House of HR, The Rubens House, Letterenhuis, Filliers Distillery and many more.
I not only work as a business strategist, I am also an author, podcast host, university guest lecturer, and keynote speaker.