About

CARE_about_light

Hello, I’m Isabel Verstraete. I worked in France, The Netherlands, and my home country Belgium in various Marcom positions.

Since 2011 I run my own brand strategy consultancy from Antwerp and I service an (inter)national list of BTC – BTB – and public brands like:
Zalando, Sephora, Zeeman, Lee Cooper, Group Jansen, Priva, Albert Heijn, Antwerp city, bpost bank, Nectarist, Lotus Bakeries, Vandemoortele, Ter Beke, Wonky Food, HRD Antwerp, Radio 1, bpost, The Netherlands Bach Society, Canvas, Sofie Dumont, Middelheim Museum, Deceuninck, ING bank, Febelfin, L’Oréal, Visit Antwerpen, House of HR, The Rubens House, Letterenhuis, and many more.

Book Isabel if you are looking for an:

experienced Brand strategist

inspirational Keynote speaker

Do you CARE for people and the planet?

Find out how we can place CARE into the core of your brand strategy. Contact me here.

In 2021 my book called ‘Does your brand care? Building a better world with the C A R E Principles’ was published.

You can read the first 20 pages here.

In close collaboration with market research company Ivox, the Care Scan has been developed: a digital measuring tool to find out how caring your brand is and how well it scores on the Care Principles in the eyes of your employees and clients.

Isabel also hosts a video podcast in which she interviews industry leaders who showcase that CARE is a winning strategy for the future. Check out the video podcast on Youtube! Or simply listen to it on Spotify.

Have a COOKIE, they are free and they will make your web experience taste sweet.
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