Hello, I’m Isabel Verstraete. I started my career in advertising and marketing and have worked in France, the Netherlands and my native Belgium. Whether working on the corporate or the agency side of the fence, my biggest driver has always been my ability to help brands.
In 2011, I founded my own strategy consultancy, and I’ve been leading strategic assignments in marketing, branding, strategy, communication and innovation ever since. Based on this experience I developed the i-scan: a repositioning methodology applied successfully by dozens of companies from SMEs to multinationals. My strategic assignments have brought me to clients including Lotus Bakeries, Lee Cooper, Vandemoortele, Ter Beke, Wonky Food, HRD Antwerp, Radio 1, bpost, The Netherlands Bach Society, Canvas, Sofie Dumont, Middelheim Museum, Deceuninck, ING bank, Febelfin, L’Oréal, Visit Antwerpen and many, many more.
Since 2019, I have served as president of FAM: the Female Association of Marketing, a hub of the Belgian Association of Marketing. We are working to develop an extensive smart female network of female professionals and foster positive change in the workplace, whether it be diversity, gender balance or work-life equilibrium for employees of all genders.
I started working on the C A R E Principles in the midst of the pandemic to provide companies with a new vision and methodology to help them become future-proof by injecting care into everything they do. The book Does your brand care? Building a Better World with the C A R E Principles represents the first fruits of this enterprise and is available from March 2021.
But that’s not the end of the story. I’ll be continuing the trajectory launched in the book with the C A R E Principles online platform, a place designed to attract positive, inspiring stories and examples of how you, your brand or your company can initiate a fundamental shift in your ways of thinking, doing, being. A great deal of the online content is freely accessible—after all, caring is sharing! But if you want to go deeper, explore further and make contact with experienced players in the field of caring business models, subscribe and gain access to the Care Classes, the Care Scan, Walk the Talk and Beam-me-up Buddy sessions for a tailor-made approach that will help you and your business learn how to pivot your brand towards a thriving, positive future!