The book


Isabel researched why certain companies deal better with a crisis and discovered there is a pattern behind their success.

She wrote a book about it called: ‘does your brand care? Building a better world with the Care Principles.’ The book was published in 2021 and due to its huge success, we are already selling the third printing.

You can download the first 20 pages of the book for free:

Download your sample here

Or order the book here to find out more about how your brand or business can Care with confidence.

Belgian orders:

Order the book here if you live in Belgium

Dutch orders:

Order the book here if you live in the Netherlands

International orders:

Order the book here for all other countries

What others say about the book:

“Business as usual is over. Turbulence will be the new normal. We really need to think about how we live and what we do. This also implies a shift in attitude towards how we do business. “Does Your Brand Care?” conveys a new methodology for helping brands to prepare for these extraordinary times. More than ever, we need to focus on what matters, not on what sells”.

Caroline Pauwels, Rector Vrije Universiteit Brussel

“At Special Olympics Belgium, empathy, trust and respect are the key ingredients in fostering an environment where our athletes can grow and thrive—but also for knitting together the community of volunteers, sponsors and partners that make our work possible. As the C A R E Principles show, these building blocks can be used by anyone in any sector to lay the foundations for a meaningful and sustainable society”.

Zehra Sayin, CEO Special Olympics Belgium

“Your brand will be stronger, when you genuinely care about your employees. The relations with your customers will be deeper, when you are an empathic employer. Your organization will be more agile, when your teams are truly empowered. The CARE principles described in this book bridge the gap between People and Marketing. They are the two sides of your company’s identity. I am convinced this book will spark great conversations between Marketing and HR, making your company and brand more authentic, agile and simply better”. 

Ann Caluwaerts, Executive Vice President Telenet

“Inspirerende handleiding voor merken die zich opnieuw willen of moeten uitvinden, en voor ieder merk dat in deze tijd in beweging is”.

Caroline van Turennout, Directeur Marketing & e-Commerce Zeeman.  

“As technology investors at Fortino, we look for companies that are prepared for the future. The Care Principles are 4 shifts in attitude in the way to do business that help companies become future-proof. Collaboration – agility – reliability and empathy are pillars of a framework which enables sustainable business results”. 

Duco Sickinghe, Managing Partner Fortino Capital.

‘Does your brand care?’ is een boek dat leest als een trein en waaruit we ontzettend veel kunnen leren. Ik ben benieuwd naar het vervolg.

Johan de Vleeshouwer, owner Nectarist.

This is a very inspiring and to-the-point book! A must-read for marketers and anyone interested in brands.

Cedric Donck, internet investor and keynote speaker.

Have a COOKIE, they are free and they will make your web experience taste sweet.
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