Blog

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The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.

You can also find here all the video podcast episodes of the Care Principles podcast.

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Appearance in the TV news!

Very pleased that RTBF – the French-speaking national TV channel – asked me as a brand strategy expert in their news item on the reduction of brands at Aldi and Decathlon.

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