Blog

The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.

You can also find here all the video podcast episodes of the Care Principles podcast.

Find out more

Delivering Exceptional Customer Care on a Budget: Unveiling the CARE Principles

Do you also feel you need to do more with less to grow your business?

In today’s competitive business landscape, providing outstanding customer care is a non-negotiable aspect of success. However, the idea of enhancing customer experiences might seem daunting when resources are tight.

Fear not, for the CARE principles—Collaboration, Agility, Reliability, and Empathy—can guide your efforts to exceed customer expectations without straining your budget.

CARE More for Your Employees with Less

In today’s rapidly changing business landscape, we are all constantly challenged to do more with less. Less budget, less people, less time..

By embracing the CARE principles—Collaboration, Agility, Reliability, and Empathy—organizations can foster a supportive and thriving work environment without breaking the bank.

Beyond Reporting: Unleashing the Power of CSRD with CARE.

In today’s rapidly changing world, businesses are increasingly recognizing the importance of incorporating Environmental, Social, and Governance (ESG) considerations into their operations and CSRD reporting becomes an obligation.

Nordic Pioneers: Why the Nordics Lead in Social and Sustainable Business Development.

Last month I visited 10 game-changer companies in Copenhagen. It is not an accident they are based in Denmark, as the Nordic countries are leading social and sustainable business development. Care for people and the planet lead their actions, successfully.

In this article, we’ll explore some key reasons why the Nordics stand tall in this domain.

Why CARE?

Six reasons why you should start to care!

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The third edition of my book Does your brand CARE? is out now!

Very excited as the third edition is out today!

Failure is part of personal growth. Still it hurts.

I was honored to have been invited to a VVR (Flemish Travel Association) congress as a keynote speaker. The travel congress was organized in Coimbra, Portugal. However, my keynote session left me with a feeling of failure.

Why?

A clear brand positioning is necessary to give your brand the wings it deserves.

Happy to share a success story of a young Belgian start-up brand in skincare: Skincare by VV.

Five tips on how you can create a positive impact and start a transformation journey toward a sustainable and social brand strategy.

Earlier in May, I had the pleasure to give a keynote about the CARE Principles to a creative audience in Lisbon, Portugal at With Company.

Make your ESG strategy with the CARE strategic framework and define your business social and environmental goals.

Most companies know that last year an ambitious agreement was reached in Europe. Reporting on your ESG goals (Environmental, social, and corporate governance) will become mandatory for a sustainable future.