Caring is sharing

Gen Z_RGB-450

The Caring is Sharing page highlights brands that show they have already understood the importance of CARE. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands who create a positive impact on people’s lives and who grow their business in a caring and sustainable way.

Find out more
Zazi Vintage, taking care of your communities

Zazi vintage connects communities through cloth, a beautiful caring case of empathy.

Taking care of suppliers is definitely not high on the priority list of many fashion companies—yet trustworthy suppliers can be a key differentiating point towards your competitors. Read on to find out how one Dutch woman has taken action by creating a platform that aims to empower consumer and producer, one garment at a time. Please meet Jeanne De Kroon, UN ambassador and founder of  Zazi Vintage.

Read more
The Care Scan

The Care Scan

Applying the C A R E Principles is easy: any brand can do it. In order to see clearly the areas in which you already excel and find out which fields could use some more care, I have developed an easy-to-use online tool that gives you a clear and accurate indication of how well your company scores on the C A R E Principles.

Read more
Have a COOKIE, they are free and they will make your web experience taste sweet.
Does your brand care?

Sign up here to receive regular updates on brands who show they care. Be inspired to start taking care too.
Enter your email address: