The billion dollar vending machine: how to rethink your distribution model.
The Belgian online jewelry brand Billion Avenue stepped outside their usual digital sales channels and developed a vending machine.
Amazon, Google, GM, Starbucks and hundreds of companies stand for democracy in US.
What side do you want your company to be on? Do you want to remain part of the problem, or will you be part of the solution?
Reacting in an agile way for your clients: how the coaching industry pivots towards a fast and focused model.
The medical and service industry was very much build upon a model that demanded a certain amount of flexibility from their patients and clients. In the United Kingdom, Thrive Partners reinvented it’s business model and offers on-demand coaching anytime – anywhere!
Collaboration with your communities: what is possible when the medical industry works together with the event sector?
Although we are all longing for a break out of this covid world, we realize that it will take the hammer and the dance strategy before we go back to normal, specially when we think of large scale events.
I ❤️️ podcasts!
Heel blij om mijn gedacht te hebben mogen zeggen in de podcast reeks van Sortlist 😃 over customer centricity.
Banken en verzekeraars staan niet bekend als empathische bedrijven, maar Axa bewijst het tegendeel.
Axa bewijst dat je als bank en verzekeraar flexibiliteit en empathy kan combineren, en dat zowel naar je eigen medewerkers als naar je klanten toe.
Marketingmadammen podcast
Last December I was invited by marketeer Ilse Van Dijck to join her podcast Marketing Madammen, continue and listen hear to this podcast!
Why ‘not being racist’ is not enough said Levi’s
We must do better said Levi’s in the midst of the social protests in the US. They quickly understood that donating money to charity is a good way to address a part of the pain black communities were facing, but really addressing diversity starts on the inside.
Turning garbage into energy with a big heart for their employees
Vyncke, a Belgian family business-to-business company ticks many boxes. Focusing on doing the right thing to preserve the planet, long term objectives, a relationship builder with their suppliers and most importantly, a huge respect for their own people. Oh yes, also in BtB it is possible to show you care.
Razer sharp business model
How do you create a love brand while always adapting and transforming yourself? The legendary example is the Dollar Shave club. A fascinating example of how a commodity market product like a razor blade turned into a hip subscription community. At least that is what happened at first. Read on to see where they are today.