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The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.

You can also find here all the video podcast episodes of the Care Principles podcast.

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How covid-19 ramped up collaboration at a Brussels hospital, a great example of internal collaboration.

A great example of internal collaboration can be found at Brussels University Hospital. Marc Noppen, CEO of this hospital, kept a diary during the first lockdown for De Tijd, a Flemish newspaper. In a very honest weekly column, he explained to readers how hospitals had become large, slow, hierarchical organizations, and how even his own hospital suffered from this unfortunate trend.

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Zazi Vintage, taking care of your communities

Zazi vintage connects communities through cloth, a beautiful caring case of empathy.

Taking care of suppliers is definitely not high on the priority list of many fashion companies—yet trustworthy suppliers can be a key differentiating point towards your competitors. Read on to find out how one Dutch woman has taken action by creating a platform that aims to empower consumer and producer, one garment at a time. Please meet Jeanne De Kroon, UN ambassador and founder of  Zazi Vintage.

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The Care Scan

The Care Scan

Applying the C A R E Principles is easy: any brand can do it. In order to see clearly the areas in which you already excel and find out which fields could use some more care, I have developed an easy-to-use online tool that gives you a clear and accurate indication of how well your company scores on the C A R E Principles.

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