
My 3rd best Christmas ad of 2022: Mother Earth has no more to give
Many companies talk about sustainability but don’t act.

Is Christmas the right moment to make ads about positive impact?
YES is my simple and straightforward answer!

“Life can only be understood backward, but it must be lived forwards” could be a quote by Peter Paul Rubens.
How do you make a 16th-century world-renowned icon like Peter Paul Rubens future-proof and what can all organizations learn from it?

What is the link between agility and diversity?
Very honored to have been invited by inclusive strategist Hanan Challouki – founder of Inclusified – in her podcast.

Agility as a winning mindset.
The way we do business needs to change as clients’ needs are shifting. Be ready to shift your business model as appropriate, using your customers and their needs as your guide.

Free stuff you can do to become more empathetic.
A purpose-driven brand begins with empathy. So here are some free tips to introduce empathy to your leadership and management skills: