The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.
Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.
You can also find here all the video podcast episodes of the Care Principles podcast.
How woolly sneakers brand Allbirds are leading the climate-positive race. A carbon-neutral brand build upon reliability and responsibility for the planet.
Have you already heard of Allbirds? It is a New Zealand-American footwear company founded by Tim Brown and Joey Zwillinger in 2014.
A Dutch discounter with a different approach, let’s have a closer look at Zeeman, an example of agility towards their clients and communities.
‘Good clothing and textiles don’t have to be expensive’. Jan Zeeman, the founder of Zeeman, a family owned company, didn’t just have this clear vision, he made it a reality as well. Today they have 1.300 stores in 7 European countries. There are many factors behind their success, let me focus on some of them.
How covid-19 ramped up collaboration at a Brussels hospital, a great example of internal collaboration.
A great example of internal collaboration can be found at Brussels University Hospital. Marc Noppen, CEO of this hospital, kept a diary during the first lockdown for De Tijd, a Flemish newspaper. In a very honest weekly column, he explained to readers how hospitals had become large, slow, hierarchical organizations, and how even his own hospital suffered from this unfortunate trend.
Taking care of suppliers is definitely not high on the priority list of many fashion companies—yet trustworthy suppliers can be a key differentiating point towards your competitors. Read on to find out how one Dutch woman has taken action by creating a platform that aims to empower consumer and producer, one garment at a time. Please meet Jeanne De Kroon, UN ambassador and founder of Zazi Vintage.
Applying the C A R E Principles is easy: any brand can do it. In order to see clearly the areas in which you already excel and find out which fields could use some more care, I have developed an easy-to-use online tool that gives you a clear and accurate indication of how well your company scores on the C A R E Principles.
Duco Sickinghe is managing partner at Fortino Capital and helps technology companies grow.
The Belgian online jewelry brand Billion Avenue stepped outside their usual digital sales channels and developed a vending machine.
What side do you want your company to be on? Do you want to remain part of the problem, or will you be part of the solution?