Marketingmadammen podcast
Last December I was invited by marketeer Ilse Van Dijck to join her podcast Marketing Madammen, continue and listen hear to this podcast!
Why ‘not being racist’ is not enough said Levi’s
We must do better said Levi’s in the midst of the social protests in the US. They quickly understood that donating money to charity is a good way to address a part of the pain black communities were facing, but really addressing diversity starts on the inside.
Turning garbage into energy with a big heart for their employees
Vyncke, a Belgian family business-to-business company ticks many boxes. Focusing on doing the right thing to preserve the planet, long term objectives, a relationship builder with their suppliers and most importantly, a huge respect for their own people. Oh yes, also in BtB it is possible to show you care.
Razer sharp business model
How do you create a love brand while always adapting and transforming yourself? The legendary example is the Dollar Shave club. A fascinating example of how a commodity market product like a razor blade turned into a hip subscription community. At least that is what happened at first. Read on to see where they are today.
A great place to work, how to persist in corona?
We all know in Belgium that Torfs has won several years in a row the Great Workplace Award! But how do you maintain your culture and how do you take care of your people now that everyone is stuck at home and shops have been closed during lockdowns?
A caring collaborative model for a baby brand
Creating a brand together with your clients, your suppliers and other entrepreneurs that cares for the world must cost a fortune. That is what most people think. But it doesn’t necessarily have to be like that, read on the learn from baby brand Liena. Today I put the spotlight on a very small and local brand Liena by La Petite Rooze.