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The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.

You can also find here all the video podcast episodes of the Care Principles podcast.

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Copenhagen cuts down to level up

Copenhagen cuts down to level up.

When the European commission president, Ursula von der Leyen, placed the European Green Deal
back on the table in 2020, she knew it was ambitious. Lowering carbon emissions by 55% by 2030 will only be possible if Europeans completely and collectively transform their lives, work and living situations. How member countries will go on to realize this ambitious plan is still uncertain, but I love the example of Copenhagen, the city that refused to wait for a big European vision or plan.

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