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The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.

You can also find here all the video podcast episodes of the Care Principles podcast.

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Razer sharp business model

How do you create a love brand while always adapting and transforming yourself? The legendary example is the Dollar Shave club. A fascinating example of how a commodity market product like a razor blade turned into a hip subscription community. At least that is what happened at first. Read on to see where they are today.

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Liena by La Petite Rooze

A caring collaborative model for a baby brand

Creating a brand together with your clients, your suppliers and other entrepreneurs that cares for the world must cost a fortune. That is what most people think. But it doesn’t necessarily have to be like that, read on the learn from baby brand Liena. Today I put the spotlight on a very small and local brand Liena by La Petite Rooze.

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