Blog

The blog contains self-written articles and brands that use their business to create a positive impact on people and the planet. Seeking out those brands—big and small, known and unknown, from all over the world—that make a difference and naming them is also a deliberate choice.

Check out here a series of brands that create a positive impact on people’s lives and who grow their businesses in a caring and sustainable way. Loads of inspiration on how to apply the Care Principles strategic framework.

You can also find here all the video podcast episodes of the Care Principles podcast.

Find out more

November book month

My publisher Lannoo Campus made my day earlier this month.

What is the link between agility and diversity?

Very honored to have been invited by inclusive strategist Hanan Challouki – founder of Inclusified – in her podcast.

Agility as a winning mindset.

The way we do business needs to change as clients’ needs are shifting. Be ready to shift your business model as appropriate, using your customers and their needs as your guide.

Free stuff you can do to become more empathetic.

A purpose-driven brand begins with empathy. So here are some free tips to introduce empathy to your leadership and management skills:

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Empathy in a nutshell.

There is no quick fix to inject empathy into your company.

Empathy and Collaboration go hand in hand for AG Insurance.

Nathalie Erdmanis, Sustainability Director at AG Insurance, explains why empathy in business is important.

“Follow your dreams, I will always be proud of you.” Wise words from my late father to my daughter.

Last week my dad passed away.

Why is Shein so successful? A deep dive into a non-caring brand.

Let me start by saying that I am not a fan of Shein and have never bought anything at this Chinese e-commerce giant worth more than Zara & H&M combined. But I am intrigued by their success.

CopenHill: radical collaboration for a clean and green future.

CopenHill, also known as Amager Bakke, is a power plant located on an industrial waterfront, build to help Copenhagen become the 1st carbon-neutral capital in the world by 2025.

But there is more to it.

Copenhagen cuts down to level up.

When the European commission president, Ursula von der Leyen, placed the European Green Deal
back on the table in 2020, she knew it was ambitious. Lowering carbon emissions by 55% by 2030 will only be possible if Europeans completely and collectively transform their lives, work and living situations. How member countries will go on to realize this ambitious plan is still uncertain, but I love the example of Copenhagen, the city that refused to wait for a big European vision or plan.