Why CARE?

• Employee Engagement and Purpose: A focus on people and the planet creates a positive work environment that promotes employee well-being and engagement. When employees feel that their organization is committed to social and environmental causes, they are more likely to be motivated, engaged, and proud of their work. Having a purpose is a good start to transforming your organization. Therefore the CARE Principles start internally with taking better care of your employees.
• Reputation and Trust: Taking care of people and the planet enhances an organization’s reputation and builds trust among stakeholders, including customers, employees, investors, and the community. A socially and environmentally responsible organization is more likely to attract loyal clients and retain talented employees. Therefore the CARE Principles continue to define how you can take better care of your clients.
• Stakeholder demands: Customers, employees, investors, civilians, and communities increasingly expect organizations to operate responsibly and address social and environmental challenges. Meeting these expectations enhances stakeholder relationships, fosters loyalty, and strengthens the organization’s social license to operate. Stakeholder management and collaboration sit at the heart of the CARE strategic framework.
• Social & Environmental Impact: Organizations have the potential to make a significant positive impact on society and the planet. They can contribute to the resolution of pressing social and environmental issues. By dedicating resources and expertise to these causes, organizations can help improve living conditions, address inequality, and create a more sustainable future. Care for the planet is addressed in the CARE strategic framework.
• Ethical Responsibility: Organizations have a moral and ethical responsibility to ensure the well-being of people and the planet. By prioritizing social and ecological duties, organizations contribute to creating a more just and sustainable society.
• Innovation and Competitive Advantage: Embracing social and ecological duties can drive innovation and create opportunities for sustainable growth. Organizations that invest in renewable energy, waste reduction, fair labor practices, and social initiatives often gain a competitive edge by attracting environmentally conscious consumers and benefiting from cost savings and efficiency gains.

The CARE Principles help you transform your organization and get ready for social and environmental demands and ESG regulations.