![IMG_4538](https://thecareprinciples.com/wp-content/uploads/2023/03/img_4538-615x820.jpeg?x28376)
HU University of Applied Sciences in Utrecht got introduced to the Care Principles
Hetty Verboom used to be my marketing boss at KPN, today she is a professor of marketing at HU in Utrecht. When she invited me to come and have an interactive debate with a part of her students, I obviously made time for her. My book has brought me so many new contacts, but it is also great to reconnect with caring professionals of my past. Hetty was a very caring boss, today I am convinced she is very caring professor!