Bram Boels, owner and sales manager of Syros. Episode 5 of the Care Principles podcast.
Together with his brother, they transformed the family business from a mere avocado import company to a producer of fresh salsas and dips for European supermarkets. In addition to their private label business, they are building Wonky foods, a brand of dips made from rescued vegetables. They offer tasty and ecologically and socially responsible products in a BtB environment, steadily building their caring brand. As a small player in the food sector, they distinguish themselves through their ‘Syros sustain’, a realistic but convinced program to take better care of the planet and everyone on it.