Can tourism ever become sustainable? Peter Rømer Hansen shares his thoughts on this and more insights on sustainability in business.

Peter works for the tourism industry and Isabel Verstraete, the host of ’16 Minutes of CARE’ asks him if tourism can ever become truly sustainable.

How can tourism destinations become better from tourism, and what should be avoided?

Peter gives his key insights into this complex matter but has seen both the best and worse sides of tourism. Working in a collaborative model is something that Peter has done for decades. He knows all the advantages but also the pitfalls.

Peter Rømer Hansen is the co-founder of the Danish strategic agency Group Nao, they are a global innovation company that charges transformative agendas with insights, ideas, projects, and strategies.