IMG_0136

Commercial Engineer Bachelor students at Universiteit Antwerp get lectured.

In a huge Aula, a few days before Christmas – and so right before the exams – I had the honor to give a Care Principles guest lecture in the Marketing class of Professor Nathalie Dens.┬áNext to explaining to these students the Care Principles framework: collaboration, agility, reliability, and empathy that companies can apply to their 4 main assets: their own people, clients, stakeholders, and the planet, I also informed them about the Care Scan and I organized a little quiz to let them guess the Care Scan benchmark study results. The university had told me to give away 3 books for the winners. So funny that next to the 3 winners who were in the Aula, several students contacted me afterward on social media to tell me they were watching my lecture online, and they also had the right answers! I ended up giving away several books to students on my own account, but he I love to give these guest lectures! It is my way to give back to society and educate the next generation of engineers and marketeers!

Have a COOKIE, they are free and they will make your web experience taste sweet.
Does your brand care?

Sign up here to receive regular updates on brands who show they care. Be inspired to start taking care too.
Enter your email address: