Caring is sharing
The third edition of my book Does your brand CARE? is out now!
Very excited as the third edition is out today!
Failure is part of personal growth. Still it hurts.
I was honored to have been invited to a VVR (Flemish Travel Association) congress as a keynote speaker. The travel congress was organized in Coimbra, Portugal. However, my keynote session left me with a feeling of failure.
A clear brand positioning is necessary to give your brand the wings it deserves.
Happy to share a success story of a young Belgian start-up brand in skincare: Skincare by VV.
Five tips on how you can create a positive impact and start a transformation journey toward a sustainable and social brand strategy.
Earlier in May, I had the pleasure to give a keynote about the CARE Principles to a creative audience in Lisbon, Portugal at With Company.
Make your ESG strategy with the CARE strategic framework and define your business social and environmental goals.
Most companies know that last year an ambitious agreement was reached in Europe. Reporting on your ESG goals (Environmental, social, and corporate governance) will become mandatory for a sustainable future.
Lee Cooper brand case
This post is dedicated to the #collaboration I have since more than a decade with my client Lee Cooper Belgium. Check out how we applied the CARE strategic framework in product innovation, sustainability, and marketing for the denim brand Lee Cooper!
Is ChatGPT taking over our jobs? I tried it out, read here the text made by the chatbot!
I asked the chatbot:
Write an essay on how companies can use their business to make a greater positive impact on people and the planet with the Care Principles, a strategic framework that places care for people and the planet into the core of your business strategy.
“How are you a caring consultant?’ a student asked me recently.
While giving a guest lecture at the BUAS university in Breda, a student asked me what it meant for me – a consultant – to CARE more for people and the planet.
My 3rd best Christmas ad of 2022: Mother Earth has no more to give
Many companies talk about sustainability but don’t act.