Caring is sharing

Six reasons why you should start to care!

Very excited as the third edition is out today!

I was honored to have been invited to a VVR (Flemish Travel Association) congress as a keynote speaker. The travel congress was organized in Coimbra, Portugal. However, my keynote session left me with a feeling of failure.

Why?

Happy to share a success story of a young Belgian start-up brand in skincare: Skincare by VV.

Earlier in May, I had the pleasure to give a keynote about the CARE Principles to a creative audience in Lisbon, Portugal at With Company.

Most companies know that last year an ambitious agreement was reached in Europe. Reporting on your ESG goals (Environmental, social, and corporate governance) will become mandatory for a sustainable future.

This post is dedicated to the #collaboration I have since more than a decade with my client Lee Cooper Belgium. Check out how we applied the CARE strategic framework in product innovation, sustainability, and marketing for the denim brand Lee Cooper!

I asked the chatbot:

Write an essay on how companies can use their business to make a greater positive impact on people and the planet with the Care Principles, a strategic framework that places care for people and the planet into the core of your business strategy.

While giving a guest lecture at the BUAS university in Breda, a student asked me what it meant for me – a consultant – to CARE more for people and the planet.

Many companies talk about sustainability but don’t act.