The last C A R E Principle is quite new to many companies. Why should you embrace it and install it at the heart of your organization? Because now more than ever, it will be important to understand your target group and really show them that you care. And empathy towards your clients begins within your company. If this crucial ingredient is missing, your customers will see through your act.

Showing you care for your staff on several levels will distinguish you from your competitors. On this page, thriving companies that are not afraid to embrace empathy will be highlighted.

Find out more
Zazi Vintage, taking care of your communities

Zazi vintage connects communities through cloth, a beautiful caring case of empathy.

Taking care of suppliers is definitely not high on the priority list of many fashion companies—yet trustworthy suppliers can be a key differentiating point towards your competitors. Read on to find out how one Dutch woman has taken action by creating a platform that aims to empower consumer and producer, one garment at a time. Please meet Jeanne De Kroon, UN ambassador and founder of  Zazi Vintage.

Read more
Have a COOKIE, they are free and they will make your web experience taste sweet.
Does your brand CARE?

Sign up here to receive regular updates on brands who show they CARE. Be inspired to start taking care too.
Enter your email address: