The second C A R E Principle, one that most companies probably need to sharpen is all about speed: reactivity, flexibility, diversification and resilience. Training your reactivity prepares you for a rapidly changing world. The speed with which change becomes necessary will only increase. We won’t go back to business as usual, so you’d better start preparing yourself for the next shifts that will be required by economic, ecological, technological and social forces.

Here you’ll find weekly inspiration from other brands that showcase just how important agility has become.

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Razer sharp business model

How do you create a love brand while always adapting and transforming yourself? The legendary example is the Dollar Shave club. A fascinating example of how a commodity market product like a razor blade turned into a hip subscription community. At least that is what happened at first. Read on to see where they are today.

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