The second C A R E Principle, one that most companies probably need to sharpen is all about speed: reactivity, flexibility, diversification and resilience. Training your reactivity prepares you for a rapidly changing world. The speed with which change becomes necessary will only increase. We won’t go back to business as usual, so you’d better start preparing yourself for the next shifts that will be required by economic, ecological, technological and social forces.
Here you’ll find weekly inspiration from other brands that showcase just how important agility has become.
Let me start by saying that I am not a fan of Shein and have never bought anything at this Chinese e-commerce giant worth more than Zara & H&M combined. But I am intrigued by their success.
‘Good clothing and textiles don’t have to be expensive’. Jan Zeeman, the founder of Zeeman, a family owned company, didn’t just have this clear vision, he made it a reality as well. Today they have 1.300 stores in 7 European countries. There are many factors behind their success, let me focus on some of them.
The Belgian online jewelry brand Billion Avenue stepped outside their usual digital sales channels and developed a vending machine.
The medical and service industry was very much build upon a model that demanded a certain amount of flexibility from their patients and clients. In the United Kingdom, Thrive Partners reinvented it’s business model and offers on-demand coaching anytime – anywhere!
How do you create a love brand while always adapting and transforming yourself? The legendary example is the Dollar Shave club. A fascinating example of how a commodity market product like a razor blade turned into a hip subscription community. At least that is what happened at first. Read on to see where they are today.