The CARE Principles training for Marketers.
Glad to announce a collaboration with BAM – the Belgian Marketing Association – to offer a training course on how to apply the CARE Principles in Marketing!
Five tips on how to create a better customer care strategy
I find myself amidst a ‘workation’ in Portugal, my cherished second home for the past four decades.
Tip of the Week: how to take better CARE of the Planet
Meatless Monday and Meat Free Monday are international campaigns that encourage people to not eat meat on Mondays to improve their health and the health of the planet.
Appearance in the TV news!
Very pleased that RTBF – the French-speaking national TV channel – asked me as a brand strategy expert in their news item on the reduction of brands at Aldi and Decathlon.
Tip of the Week on Employee CARE: give a mind-booster during feedback meetings.
An old tip, still we tend to forget it.
Valuable marketing lessons from Barbie the movie
The box office witnessed a dynamic duo that took the film industry by storm: Barbenheimer!
Tip 3 on Employee CARE: how to keep focused and less drained by work.
Give your team the space they need to work efficiently!
How the psychological contract and employee needs are changing.
In today’s ever-evolving workplace landscape, the psychological contract between employers and employees is undergoing a profound transformation and it demands a different set of leadership skills.
Tip 2 on Employee Care: How to go clear-headed into the weekend.
Helping your employees handle stress or simply reducing the stress levels of your people is not easy as many organizations feel the pressure from the fast changes in society and the new demands from people and the markets.
Tip 1: Employee tip of the week is about trust instead of control.
We start a new video series with weekly easy, accessible tips on how to apply the CARE Principles in your organization.